Property Staging is a Marketing Must-Do
Staging is a key piece of ammunition to add to your marketing arsenal. Why? Well, here are a few of the stats:
- 63% of buyers are willing to pay more for a “move-in ready” property
- 77% of buyers look online first BEFORE they even contact their realtor and will make their list of places they want to see from this search
- Staged homes are proven to sell faster than unstaged homes—about twice as fast!
- Staged homes sell for more than unstaged homes—from 5 – 10% more!
- Staging is far less expensive than the 1st price reduction
The list goes on and on, but your time is valuable. In fact, that’s why the staging industry exists. Time is money and The Frugal Stager wants you to spend less time on your listings so you can earn more money that goes straight into your pocket.
Just as quickly as the Internet changed the face of modern day real estate transactions by shortening the search process for homebuyers and allowing the cream of the crop to rise to the top, property staging has created a paradigm shift in the real estate industry by providing homeowners with a proven method to retain their home’s equity and providing buyers with an opportunity to envision themselves in the property and move right in with minimal changes.
How do you spend less time on your listings without sacrificing commissions?
- Be proactive - Spend the time upfront to ensure your properties are market ready
- Incorporate property staging into your marketing program - Staging before your listings go on the market ensure the web and brochure photos are amazing and the property is ready for open houses. Most importantly, it makes sure your properties end up on buyers’ must-see lists!
- Shorten the sales cycle without sacrificing equity - Reduce the amount of time a property is on the market and avoid the dreaded price reduction that's inevitable as time ticks on.
Okay, now that the value of real estate staging has been proven, why The Frugal Stager?
As an expert in your field, you can probably make some suggestions to your clients for pre-staging their properties (i.e., paint the walls, declutter, etc.), so why include a staging consultation in your marketing program?
The Frugal Stager understands the importance of you keeping a positive, upbeat relationship with your sellers. By offering the services of a third party, registered Certified Staging Professional™, you no longer run the risk of upsetting a client by making suggestions to get their home ready for sale. More importantly, it saves you time so you can focus on what you do best: sell the home!
The Frugal Stager works with your clients to address any areas of concerns that can impede a sale in a tasteful and tactful manner that guarantees your strong relationship continues with your client. And, as the name implies, The Frugal Stager works within your clients’ budgets and timelines to do the most with the resources available.
Contact Christine today to set up a time to discuss how you can incorporate The Frugal Stager into your marketing plans.